Travel and Tourism Marketing II will be a review of economics and the marketing functions with a more in-depth study of the Travel and Tourism Industry.

First Six Weeks Economic Essentials Review

Objective: The students will review the free enterprise system and have an understanding of how it relates to the travel and tourism industry.

The Free Enterprise System

National and International Economics

Second Six Weeks Marketing Functions

Objective: The students will understand the importance of the marketing functions and how they relate to the travel and tourism industry.

Selling

Promotion

Distribution

Risk Management

Pricing

Purchasing

Product /Service Planning

Third Six Weeks Welcome Aboard

Objective: Students will understand the growth of the travel industry, the motivation for travel, and determine how products and services are delivered to the consumer.

The Travel and Tourism Industry

The Channels of Distribution

 Fourth Six Weeks Transportation and Accommodations

Objective: Students will develop an understanding for the different transportation modes and accommodations in the travel industry.

The Airline Industry

The Surface Industries

The Cruise and Steamship Industry

The Hospitality Industry

Fifth and Sixth Six Weeks Learning Apollo

Objective: The students will have a basic understanding of the Apollo Computer Reservation System in the United States.

Best available fare

Building a Basic Record for Travel Clients 

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