Mrs. Carole Shipman

Aviation/Travel Program

NASA-Aviation Academy 2000

GRADE LEVEL - SUMMARY

 11/12th Grade - Travel and Tourism Marketing

TIME FRAME:

Two class periods (2 hours)

LEARNING OBJECTIVES:

1. To determine travel destinations

2. To determine target market

CURRICULUM MATERIALS:

1. Computer workstation complete with Internet access and printing capability.

2. Selected travel brochures.

INSTRUCTIONS:

1. Students will select five specific travel destinations.

2. Students will prepare a one page written report planning a travel itinerary for each

destination including the target market that would be most appropriate if planning a

promotion for this area.

 EVALUATION:

A rubric set up to evaluate the learning that would include material content, writing skills, and the timely manner in which the assignment is completed.

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