SPECIALITY CHANNELER

 

 

Mrs. Carole Shipman

Aviation/Travel program

NASA-Aviation Academy 2000

 


 

 

GRADE LEVEL-SUBJECT

 

12th Grade-Travel and Tourism Marketing

 

 

TIME FRAME:

 

One class period (1 hour)

 

 

LEARNING OBJECTIVES:

 

1. To create packages and tours for special interest groups.

2. Describe the package or tour and the reference used.

 

 

CURRICULUM MATERIALS:

 

1. Classroom computers with Internet capability

2. Brochures

3. Tour manuals

4. Catalogs

 

 

INSTRUCTIONS:

 

1. The students will be placed in teams of three.

2. The teams will use the Internet, brochures, magazines, and newspapers to create a package or tour for special interest

groups (theater-goers, avid baseball fans, novice skiers, etc.).

3. The teams will briefly describe their reasons for selecting the package or tour they chose.


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