Travel and Tourism Marketing I will have a heavy emphasis on Economics and the Marketing functions with an overview of the travel and tourism industry.

First Six Weeks Economic Essentials

Objective: The student will understand and appreciate the free enterprise system, especially as it compares to other economic systems.

Introduction to Economics

The Free Enterprise System

National and International Economics

Second Six Weeks Business and Marketing Essentials

Objective: The students will understand the importance of marketing activities and how they fit into the operation of business.

The Scope and Functions of Business

Marketing Concepts

Identifying Markets

Channels of Distribution

Third Six Weeks Promotion

Objective: The students will be able to explain how a business communicates to its customers with the promotional elements of advertising, visual merchandising, display, public relations and publicity.

The Role of Promotion

Promotional Mix

Fourth Six Weeks Selling

Objective: The student will be able to perform the steps of the sale for immediate employment in retail sales.

Classifications of Selling

Understanding Customers

The Sales Process

Determining Needs and Product Presentation

Recording Sales

Fifth Six Weeks Introduction to the Travel and Tourism Industry

Objective: The student will understand the importance of the travel and tourism industry and how marketing relates to the industry.

The Scope of the Travel and Tourism Industry

Travel Marketing

Sixth Six Weeks Product Technology

Objective: The student will be able to understand and communicate the language of the industry and will understand the importance of geography to the travel and tourism industry.

Terminology of the Industry

Geography

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